As a member of the MCA, you have a unique opportunity to have an MCA member website. It is branded to your office with your logo, information and pictures. It gives you a unique look, while providing you with on-going new information being added to keep your site loaded with new and interesting articles and educational resources for your visitors.
It makes your job easy. . .you walk away and the tools do the work for you. Here are the tools, what they do and how they will work for you .
Website
- The MCA has topical articles bi-monthly that will appear on your website.
- Fresh content consistently added to your website!
- You can edit your website while having access to the library of content!
- Change your design, color, look, photos and text at will!
- You can upload your own forms to cut down your first visit office times to stream line your office efficiency
- Sell your own products and do e-commerce
- Show a walk through of your office for a superior branding strategy
- Upload patient testimonials. . .just type and click!
Database manager
What is the hardest part of increasing new patients? Consistent outreach, contact and follow-up! The Database manager enables you to do database marketing, and costs you nothing!
- Enter in names and birthdays one at a time, or a in a spreadsheet form
- create custom mailing lists for specific nature of contacts
- use MCA created newsletters and autoresponders or create your own!
Newsletter
Newsletters coordinate with the current topic on the website for consistency! Graphical newsletters will be sent directly to your website and database. Your contact information is automatically inserted. You can edit the newsletter to include special events, product you are highlighting, information, etc. If you don't want to add information, it does the work for you and automatically sends to your database! Easy. . .consistent. . .no cost marketing!
- Refer a friend allows you to add to your database and increase your marketing outreach!
Autoresponder
The Autoresponder contacts individuals in timed intervals. There are several Autoresponder tracks that you can use. The patients names are inserted from the database to give the appearance of custom messages crafted specifically for them.
- reactivate patients
- convert new patients
- contact parents with children with chiropractic pediatric info
- keep in touch with current patients
Education Enhancement tools
- educate at home to support your in-office contacts
- people retain about 4% of what you teach in-office
- use the website education tools for them to access at home and share with family and friends
- show animations of subluxations, degeneration, etc
- interactive nerve chart that you can customize
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